This sounds stupefyingly obvious, but it matters in a bigger way than you’d think. One other angle to the widely shared love for Martinelli’s: It’s a really tasty non-alcoholic drink. According to public relations director Sue Kennedy, the brand is committed to sustainable farming practices (including the owl boxes linked to above), though the details its website offers on its environmentally friendly practices include fuzzy ones like “conserve fossil fuels by promoting biking to work.” So it comes by some of its romanticism honestly, but much of it lives strictly in our heads as consumers, which is probably what any drinker who knows anything about advertising would expect. Martinelli’s is one of few national apple juice brands that’s not made from concentrate, and it contains only the sugar that’s naturally in its apples. But other brands are guilty of much shadier and more overtly harmful messaging, and my point isn’t that Martinelli’s marketing is saintly in its goals - just that it’s cohesively romantic.įor what it’s worth, that romantic messaging does map onto some real benefits in the way the juice is manufactured. grown” doesn’t tell us anything about the labor conditions that all those proud American apples are grown under. FDA regulations for the word “fresh” still allow for the presence of pesticides, the use of which Martinelli’s has claimed to reduce but not abandon outright. Now, I’m agnostic about whether that latter statement is especially meaningful.
In a similarly romantic vein, we also appreciate the reminder on every bottle that the juice within is made from “U.S. As consumers, we appreciate the romance of a 150-year-old apple juice family. To this day, the company is owned by descendants of its founders, an appealing fact that the brand has cannily embraced, stamping every bottle of apple juice with an unobtrusive reminder that the brand was founded in 1868.
But it still reads as small to us in an enticing way. One theory: The brand is big enough to have a national presence and therefore able to gather plenty of adherents. Why, then, do we love Martinelli’s so much? A friendly little bottle of Martinelli’s is unassuming, not flashy nor seductive in any way, but incomparably delicious.īut plenty of things in this world are tasty or cute or both without being so universally cherished by their stans. In a way, it’s the inverse of the mall food principle : Mall food smells so tempting that it can be nothing but a disappointment upon consumption. When people chug these little bottles, they universally do so out of love. People may drink more Coke and Pepsi, but they drink it because it’s there, not because they adore it. I was surprised to tweet about the brand and find so many other devotees. I am firmly on the record as a dedicated Martinelli’s fan. This praise shouldn’t come as a surprise. No, sir! It’s about finding it unexpectedly in your corner store’s drink cooler, coughing up a little more money than you prefer to spend on such a small treat, holding that perfectly shaped bottle in your hand, and, yes, drinking the juice, which is uncommonly tasty. And the pleasing experience of it isn’t just about drinking down the juice. That right there is a teeny tiny bottle of Martinelli’s apple juice. rax ‘martinellis apple juice enthusiast’ king February 16, 2021 but they do not fuck around over at martinellis /E5s6p3oABx it could have come in a less pleasing bottle. i would’ve settled for an apple juice that tasted less good.
They did not have to make these so perfect. Spoiler alert: It really does.Posited: This is the most reliably pleasing experience that’s available in the world as it exists now. Many comments debate whether the trick actually works. Videos of users biting into the apple-like juice bottles have hundreds of thousands of likes on the platform, with some gaining over a million. However, that attention doesn’t compare to the widespread nature of the trend on TikTok. The trend has been around since 2015 at least when it first gained minor popularity on YouTube. Biting into the short, stout bottles of juice apparently makes the same sound as biting into a super crunchy apple - and TikTok users can’t stop testing the weird trend for themselves. In particular, Martinelli’s apple juice is going viral on TikTok for the strangest reason. The kids are alright, and they are biting into plastic apple juice bottles for clout. Pricing and availability are subject to change. If you love them too and decide to purchase through the links below, we may receive a commission. Our team is dedicated to finding and telling you more about the products and deals we love.
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